Rado Florence

Discover Rado, a pioneer of high-tech materials and design. Founded in 1917, Rado is a globally recognised Swiss watch brand famed for their use of revolutionary materials and innovative design. They are behind some of the world’s most durable timepieces including their iconic scratch resistant watch launched in 1962 and their ceramic watches which are highly durable, lightweight and most importantly, beautiful.

Recognised as the “Master of Materials”, Rado watches are crafted using only the best resources including high tech ceramic, scratch resistant steel and sapphire crystal glass. The Rado watch designs have won more than 30 international design prizes, cementing the brand as masters of innovation and Swiss watchmaking. Nothing gets in the way of Rado’s mission to discover, invent and innovate. You can explore a huge range of Rado watches for men and Rado watches for women at C W Sellors.